News

FanTrust in the News

Audience Building: Meeting Fans on Their Own Terms

By Gaëlle Engelberts Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. From one-way to two-way communications Catherine Warren, the president of FanTrust that was established more than 15 years ago, has been

First 24-hour eSports Channel to Launch in Canada

Strategic deal between Canada’s Super Channel & global broadcaster GINX eSportsTV will bring the world of competitive video games and live tournament coverage to television and on-demand audiences. LONDON & EDMONTON, Canada (Feb 15, 2017) – Premium Canadian broadcaster Super Channel and leading

Analysts differ on viability of Hulu’s live TV service

By Joseph Williams Following AT&T Inc.’s DIRECTV Now and Alphabet Inc.’s YouTube TV moves, Hulu LLC on May 3 dropped its expected live TV offering into a growing pool of digital bundles. Despite Hulu’s legacy as an early mover in

The Latest

B.C. digital tech group celebrates 20 years

Digital media industry group says VR, eSports gaining ground in Vancouver By Wanyee Li for Metro When B.C.’s digital media industry group was first created 20 years ago, there was no Google, no smartphones, and no social media of any kind.

In the spring of 2017, FanTrust President Catherine Warren expanded her work and now also leads a world-class Centre for Digital Media

Located in the heart of Vancouver, the Centre for Digital Media is a thriving district for entrepreneurship, education and public engagement. Led by Great Northern Way Trust, a groundbreaking joint venture between the University of British Columbia, Simon Fraser University,

eSports: The Next Big Thing in Digital Entertainment

Northern Arena Event Unites Pro-Gaming Players & Fans The Canadian League of Gamers, the company behind Northern Arena, a world-class eSports competition for professional gamers, has named Bell the League’s Title Sponsor for 2016.

Digital Headlines

Machinima partners with Amazon in an SVOD Pact

Machinima is coming to Amazon Prime Video as an add-on subscription service — the latest move by the digital programmer centered on fandom and gamer culture to diversify revenue beyond YouTube. In addition, Machinima reached a deal with British satcaster Sky, under which Machinima content

The Equivalent of a $5 Million Super Bowl Ad in Digital Media

By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you

CNET Links Its Videos and Social Teams

As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach

Partners in the News

QYOU and Tata Sky partner to bring online video content to subscriber homes in India

The QYOU to be made available to 17M connections as a TATA Sky service to their subscriber base in India This is QYOU’s largest deployment of its service in a single territory to date DUBLIN, June 27, 2017 /CNW/ –

TLC To Debut Reality Competition Series ‘Girl Starter’ in April

By Mike Shields The cable network TLC next month will debut “Girl Starter,” a reality competition series focused on a group of young women looking to launch their own businesses. The show, which co-creator Jeannine Shao Collins described as a

eSports: The Next Big Thing in Digital Entertainment

Northern Arena Event Unites Pro-Gaming Players & Fans The Canadian League of Gamers, the company behind Northern Arena, a world-class eSports competition for professional gamers, has named Bell the League’s Title Sponsor for 2016.