NextMedia – Disruption is the New Normal-Content Demand and Consumption
Technological advances are empowering the 21st century media consumer to take an unprecedented level of control over how they interact with their content: from carrying an entire music library around in the palm of their hand to skipping commercials to watching and downloading video on their cell phones and portable game devices. New platforms are driving content to niche markets, while on-demand is quickly supplanting mass media broadcast venues.
How does consumer demand impact the creation of content and how it’s paid for? How much interactivity does the consumer want? How much will it cost to deliver? Catherine Warren sheds light on these questions and sorts out the tech fabs from the fads.