TIGA’s “Cross Media Content Workshop: Working With Games”

TIGA’s “Cross Media Content Workshop: Working With Games”

Here is the blurb from Develop Mag:

TIGA Cross Media Content Conference: ‘Working with Games’ at Bafta, 195 Piccadilly Tuesday 23rd October, 9.00-5.00 at the London Games Festival.

The conference will feature speakers from the games, film, TV, advertising and web areas but the unifying theme will using games and games related skills to reach audiences.

The conference is structured to be a series of quick fire presentations from games, creative advertising, and web companies and broadcasters and one from talent agency 19 – the speakers will all point to how games skills and know–how can be applied to many applications outside the traditional games market including education with a many examples being showed for the first time:

Speakers include: Adam Singer, Peter Cowley Endemol, Peter Davies BBC, Jonathan Smith– TTGames, and Nice Tech also working on BBC virtual world application. Ubisoft will talk about their move into CG film, 19 about the how interactivity can work for the Beckhams, and Google on how games are written into their new thinking. Cimex and Pre-loaded have made inroads into the educational content market and will show examples, whilst Mark Boyd of BBH, Blitz’s Sion Lenton, IGA’s Ed Bartlett, and Dan McDevitt of Woot!media will show how there is a healthy market for games growing in advertising.

From their description, it seems the event will be talking about how producers can use games in their currently non-game property. So, like many others, they are employing ‘cross media’ to denote the producer crossing media rather than the content. Anyway, I couldn’t find anything at their site about the event but something might be up soon.