DHX Media acquires Bulldog Interactive
HALIFAX, NS – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content announced that it has acquired all of the outstanding shares in Bulldog Interactive Fitness Inc. (“Bulldog Interactive”), a privately-owned developer of children’s entertainment centres featuring fitness equipment which incorporates interactive gaming systems such as Nintendo’s Wii stations and Sony’s DDR dance machines.
DHX Media will benefit from access to a fast growing network of kids’ entertainment centres catering to the same target audience as do DHX Media’s core entertainment content properties. This overlapping target audience is expected to provide for cross promotion opportunities for DHX Media’s existing and future content properties. This acquisition provides another opportunity for DHX Media to build on its strategy of exploiting its content across new and emerging platforms.