ICE 2008

ICE 2008 – Making It – Building Entertainment Properties Outside The System
A 360-degree view can open the door to new streams of success – what opportunities exist on the periphery of traditional entertainment? Catherine Warren sits down with Brent Friedman, creator of the multiplatform success Afterworld, for an intimate, in-depth and candid discussion on how creative thinking results in commercial success and audience engagement for entertainment properties.