VIDFEST 2007 – Baby, You’ve Been Branded
Branded entertainment is being heralded as a promising revenue model for original interactive content. How does an entertainment producer stay true to his or her content, and how do advertisers retain brand integrity? Discover the advantages, pitfalls & paths to successfully managed sponsored content. FanTrust President Catherine Warren moderates a panel of industry vets that dissect their branded entertainment projects across mobile, casual games and online entertainment.