MIDMA Speaker Series 2008

Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”. In her Manitoba Interactive Digital Media Association Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren walks through:

• Case studies of how new entertainment companies are capitalizing on digital fans (and what some entertainment companies are doing wrong)
• Business and revenue models that have garnered critical success with fans – and profits
• How producers can grow their sales opportunities (and shorten their sales cycle) by seeking out new business-to-business relationships
• Financing: the usual suspects – and what investors are looking for