VIDFEST’s Convergence 2008

VIDFEST’s Convergence 2008

VIDFEST’s Convergence 2008 – “Are You Talking to Me?”
Widespread broadband penetration will change the way entertainment companies and brands need to communicate to large audiences to drive response. FanTrust President Catherine Warren discusses the importance of balancing awareness and relationships online, and the opportunities and potential pitfalls of being a true market leader in the digital realm.