Top Gear on the road to Russia following BBC/MIR Reality deal

The BBC’s motoring show Top Gear showed no sign of slowing down this week, after BBC Worldwide licensed the format to Russia.

MIR Reality Production, which is to produce the Russian version, is currently looking for three local presenters for 15 adrenalin-fuelled episodes. The show is destined for the private federal broadcaster REN TV.

Anton Nazaro, director of communications at REN TV, said: “The UK version of Top Gear has already proved its popularity in Russia and we think a local version will make a big impact. We are looking forward to working closely with BBC Worldwide to make our version of the show as popular as the original.”


Top Gear has been broadcast in over 100 countries, including Australia, the US and France.

Adam Waddell, managing director for Top Gear at BBC Worldwide, added: 
“Top Gear has had quite a following in Russia for some time. The combination of Russian presenters and Russian scenery will allow us to make a show that feels very Russian, whilst being unmistakably Top Gear.”


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