NATPE 2009 – Competing in the Digital Space
Does multiplatform success depend on a multi-faceted strategy to compete for dollars and demographics? Catherine Warren joins a panel of International Academy of Television Arts & Sciences members to compare valuable intelligence on how producers can best position themselves by providing content that works in the global marketplace. With the FanTrust approach, producers can learn to leverage committed consumers to build revenues, relationships and reach.
Date: Monday, January 26, 2009