MediaDailyNews: Web Futures: Monetize Monetize Monetize

Apple and Amazon are forging paid access models with applications and digital content that could generate enough revenue and market share to give Google ulcers.

Apple’s iPhone and iTunes and Amazon’s Kindle are onto something very big.

Their approach to making the digital future financially viable represents as much of a psychological break with rampant free content practices as a template for conditioning consumers to pay for relevant content and valuable applications, especially for mobile devices.

Just as important, they dodge reliance on media advertising that will remain in flux as it evolves into interactive marketing and e-commerce.

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