Mobile Marketing: Is 'App-vertising' the Answer?
For nearly a decade mobile advertising has proven to be the great white whale of digital marketing — forever on the horizon, but perpetually out of reach. But thanks to Apple’s iPhone and App Store, that’s all about to change.
But thanks to Apple’s iPhone and App Store, that’s all about to change. The numbers to date are staggering: 1 billion applications served, 35,000 applications available and more than 30 million devices in market. Apple’s meteoric success with the App Store (launched a mere nine months ago) is fueling a mobile-application market boom.
Consumers, once wary of using their phones for anything more than talking or texting, now seem to have an almost insatiable appetite for mobile applications. IPhone owners on average download more than 20 applications to their devices (upward of 40, according to some reports) and Google Android users are even more ravenous.
The market is sure to grow even larger as more companies leap in. Nokia, which has nearly 40% of the global smartphone market, announced that it would be entering the mobile-application fray with its Ovi Store (featuring 20,000 applications available for download) this week, joining competing offerings from BlackBerry, Google’s Android Market, Microsoft and Palm.
Read the whole article at Advertising Age