Warner Bros. Busts Digital, Traditional Silos With 'One Eskimo' Project

Big media companies talk about “breaking the silos” all the time, but often, it remains just that—talk—while content gets incubated and marketed by separate digital and traditional creative teams. With a new project called The Adventures of One Eskimo, though, Warner Bros. has actually tried to walk the “no silos” talk.

Described as a “visual album,” the project blends music, animation, digital distribution and social media—and teams from Warner Premiere, Warner Bros. Digital Distribution, and Warner Bros. Television collaborated on it from the start. Available on iTunes in September, the 10-episode animated series tells the story of a boy and his quest to win back his lost love, rock opera-style.

One eskimO is a U.K.-based electronic and indie rock band, with a hybrid live/animated persona (much like the band Gorillaz). Warner liked both the band’s sound and its style, and immediately brokered deals with the band’s label, Shangri-La Records, and its management firm, Passion Pictures (which also animates Gorillaz).

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