Free the Fans
Play For Free
November 19, 2009, 3pm
When “Fans” meet “Free” all kinds of crazy stuff happens. Join FanTrust Entertainment Strategies President Catherine Warren is on a whirlwind tour at the crossroads of Fandom and Freedom, where virtual economics and real-world markets merge, where social networks are the new digital playgrounds and where underground sweatshops with child labor mirror the activities of kids with unlimited cash to play. Hear the ways in which game Fans both spend and avoid spending online — and how, for winning companies, “free-to-play” actually means billions in cash. At a time when global economies are collapsing, online game economies are exploding. Will a future Nobel Prize go to a virtual economist? Will the next notorious white collar criminal be an in-game Bernie Madoff? Come along with Catherine as she probes the fun-house relationship between our real game-of-life and the casual online game.
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