FanTrust Client Series Ice Pilots NWT Sweeps in Ratings
Ice Pilots NWT Soars, Setting New Ratings Record!
* Ice Pilots NWT delivers highest-ever ratings for a Canadian series on History Television
* Highest-rated program on Specialty Television during its timeslot
The series premiere of the highly-anticipated Canwest original series Ice Pilots NWT garnered massive ratings with 459,000 viewers (2+), marking the highest audience ever for a Canadian series on History Television. The debut episode, which aired Wednesday, November 18 at 10 pm ET/PT, hauled-in 174,000 viewers in the A25-54 demographic and achieved a remarkable 164,000 viewers in the younger, A18-49 category. Ice Pilots NWT also proved to be a hit with females, pulling in 59,000 (W25-54) and an impressive 74,000 in the W18-49 demographic. The highest-rated series on Specialty Television during its timeslot, Ice Pilots NWT also won the timeslot against conventional network CityTV and sports Specialty TSN.
The epic premiere of Ice Pilots NWT aired after the compelling viewer-favourite series, Ice Road Truckers, which continues to achieve huge audience numbers for the channel. An impressive 323,000 viewers (2+) tuned-in to the eleventh episode of the season on November 18 at 9 pm ET/PT, creating a powerful lead-in for the premiere of Ice Pilots NWT. Garnering over 750,000 (2+) viewers between the two shows combined, this audience success has proven that Canadians are captivated by History Television’s gripping living history series, set right here in the great Canadian North.
Ice Pilots NWT is a thirteen–part series that follows a group of elite pilots in Yellowknife and the extraordinary adventures of the most unorthodox airline in the Canadian North. Renegade Arctic airline Buffalo Airways defies the cold and the competition by using WWII-era propeller planes to haul vital fuel, supplies and passengers to remote outposts. Rookie pilots with nerves of steel come from across the country to Yellowknife to receive training from the very best and for the chance to earn their wings flying vintage planes originally built for war. From landing vital cargo onto airstrips at mine sites to carving out runways on frozen lakes and rocky tundra, the Ice Pilots do it all, despite frequent blizzards and breakdowns.
For more on the show’s online and on-air success, visit https://www.fantrust.com/2009/12/07/ice-pilots-takes-flight-for-history-television/
Ice Pilots NWT airs Wednesdays at 10 pm ET/PT on History Television.
Source: BBM Canada PPM
Historical Cdn premiere data – BBM-NMR meter data (Mark 2)