Consumers Warming Up to Mobile Video: Study
The conventional wisdom used to be that the smaller the screen, the less likely it would be that consumers would want to watch video on it. And sure, when watching a live sports event or a summer blockbuster, they’re going to try to watch it on the biggest, highest-quality screen they can. But consumers are becoming increasingly comfortable watching video on mobile devices, new research shows, particularly in public places, while commuting, or while at work — that is, all places where a 60″ plasma screen is not likely to be available.
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