Coca Cola and Ogilvy Seek Branded Content
Content 360 Brands Bring Development Dollars to Cannes
Coca-Cola and advertising agency Ogilvy, have just announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge.
The idea can take the shape of a TV show, a web movie series, a mobile application, ad game or other formats.
The Content 360 Challenge at MIPTV offers producers of all stripes the chance to pitch directly to media, brand and agency decision makers in Cannes this April 13-14. FanTrust President Catherine Warren is once again serving as a judge for the global Content 360 Festival, part of MIPTV’s all-new MIPDigital event program.
Entry is free and the deadline for submitting a short description of your idea is February 15. In addition to Coca-Cola, there are five other pitching categories supported by TF1, National Film Board of Canada, Korea Communications Commission, and the European Commission.
For more on the competition, including contact information and links to compete, check out FanTrust in the News:
You can also follow Content 360 – MIPTV Cross Media Challenge on Facebook, Twitter and Linkedin: