BBC launches mash-up promotion for Virtual Revolution series
The BBC has launched a user-generated viral campaign featuring content from forthcoming TV series The Virtual Revolution to generate buzz ahead of this weekend’s first episode.
It’s encouraging visitors to its Virtual Revolution campaign site to create videos made from clips of the show, which looks at the impact of digital media on the world. User-generated mash-ups are now being released on the web to build the profile of the series.
One video shows an interview with Stephen Fry, while another combines a range of interviews to change the meanings of the conversations.
Read more at newmediaage