NATPE 2011: Trifecta!
Trifecta! Connecting Content Creators with Distributors and Brands
Content creators need brands and brands need distributors. What they all need is to be able to resonate with their audiences. Find out how content creators, brands and distributors face challenges and forge connections more efficiently and effectively to make the production process more likely to succeed.
This panel is part of the Advertising Innovations Trends Track on Wednesday, January 26, 2011 from 2:45 to 3:30 pm in the LIV room.
Moderator: Mary Murcko, EVP, Group Publisher, Rodale Inc.
Panelists: Catherine Warren, President, FanTrust Entertainment Strategies; Chad Bennett, VP, Brand Development, Reveille; Erin McPherson, VP, and Head of Originals & Video Programming, Yahoo!; Niko Chauls, Managing Editor, MSN & Bing Video, Microsoft; Stuart McLean, CEO, Content & Company.
Click here for more information on NATPE, the U.S. entertainment market.