SuperBodies Mobile App Reveals the Inner Marvels and Awe-Inspiring Physicality of Today’s Elite Athletes
Part video, part user directed exploration, SuperBodies mobile experience is an exhilarating journey inside the body of peak performers at the limits of human endurance
TORONTO, May 2 – FanTrust client Peace Point Entertainment Group announced today the launch of the SuperBodies mobile app, which matches science and art through cutting-edge computer-generated imagery to explore athleticism of the human body. With the SuperBodies mobile experience, audiences navigate through the body to observe first-hand the effects, reactions and stressors endured by world-class athletes.
With cutting-edge 3D animation and original video, the SuperBodies mobile app allows users in a game play format to peel away the human skin, revealing what truly happens on the inside when star athletes perform. Choose from gymnastics, badminton, boxing, volleyball, 100m dash and swimming. Explore how highly-tuned bodies cope with such physically shocking tribulations as a knockout punch, a blow to the ribs or fierce muscle tear. See what happens to the circulatory, skeletal, muscular, nervous and respiratory systems, each rendered with vibrant computer graphic animations that appear to probe the human bodies’ intricate mazes.
Showcasing summer sports in advance of the 2012 Summer Games, each athletic activity is teased apart in compelling short videos featuring the charismatic Greg Wells, Ph.D., a scientist and physiologist who works with elite athletes. Dr. Wells is familiar to audiences as theSuperBodies TV host for Canada’s Olympic Broadcast Media Consortium, regular contributor on CTV’s Canada AM, and medical analyst for ABC News Olympic coverage. SuperBodies will be a staple feature during the Consortium’s coverage of London 2012.
With Dr. Wells as a guide, the hand held device acts as a camera pod that lets you fly through the body in any direction to see how an athlete’s skeleton, muscles and nerves perform as they compete in top level sports. The user navigates through the body of the world’s greatest athletes by dragging a finger or tilting the device. Tap the screen once to view the athlete’s vital signs (heart rate, temperature and breaths per minute). Tap twice to select a sport.
“SuperBodies makes complex physiology fascinating and easy to understand,” said Les Tomlin, CEO of Peace Point Entertainment Group, which produces the SuperBodies properties, including the Gemini Award-winning television documentary and segments for Canada’s Olympic Broadcast Media Consortium during its multiplatform coverage of Vancouver 2010. “From an adrenaline rush to a world record victory, we expose fascinating extremes from inside the human body, making biomedical mysteries accessible to everybody.”
The anatomically precise SuperBodies mirrors cutting edge research in the field of exercise medicine, which tests, trains and heals the human body. “SuperBodies shows people why top athletes are amazing and what makes them different from you and me,” said Dr. Wells. “Kids who see how mind-blowing we are on the inside, and who understand our human potential, may be more likely to participate in sports and take care of their health.”
Superbodies is produced with the participation of Canada’s Olympic Broadcast Media Consortium and the Bell Broadcast & New Media Fund.
To access the SuperBodies iPad, iPhone 4 and the latest iPod touch app ($3.99) visit https://itunes.apple.com/ca/app/superbodieshd/id414211317?mt=8.
For older iPhone and iPod touch devices ($1.99), visit https://itunes.apple.com/ca/app/superbodies/id414104149?mt=8
Peace Point Entertainment Group Inc. is one of Canada’s leading media companies, producing award-winning, multiplatform content for worldwide markets. Peace Point has produced hundreds of hours of engaging, high quality programming for major North American broadcasters including CTV, Shaw Media, Corus Entertainment, Rogers Media, Discovery Communications and Viacom. Its content is seen in over 50 countries worldwide on broadcast and specialty channels, in addition to websites, mobile devices and through numerous apps available on iTunes and BlackBerry App World. www.peacepoint.tv
For a series of compelling, vibrant images:
Check out some of the coverage from the FanTrust media strategy and news release: