Does More Internet Streaming and Web Video Mean Less Traditional TV Viewership?
Despite all the hullabaloo about the ascendancy of Web video and predictions about the demise of cable, Americans still watch a lot of television. Those are the findings, at least, from the latest study by Nielsen. And even with all the various ways people can now consume video, Americans’ intake of “traditional” TV is still the dominant source for most viewers. Furthermore, this viewership has increased by 22 minutes per month per person over the last year.
That being said, mobile video continues to see substantial increases in viewership, up over 41% from last year and more than 100% since 2009. Internet video streaming is also on the rise.
Excerpt from ReadWriteWeb.com. Click here for the full article.