Monthly Archive for: ‘February, 2013’

Nielsen Agrees to Expand Definition of TV Viewing

The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter. The decision to expand beyond traditional TV ratings measurement

Streaming + Downloading

Select clients and strategic partners served by FanTrust management include: Over-The-Top Distribution Broadband TV Vuze Bell/Sympatico MSN Insinc

Education + Government

Select education and government clients served by FanTrust management include: Creative BC Emily Carr Institute of Art + Design National Research Council /Industrial Research Assistance Program Science.ca Women in Media Foundation

Advertising + Branded Entertainment

Select advertising agencies and branded entertainment clients served by FanTrust management include: Noise Media Switch Interactive TBWA

360

Want to know what it takes to get your media ready to cross all platforms, all formats and all audiences? FanTrust will help you find the right blend for your media brand. We’ll help you establish fan bases that engage

Mobile

As one of the pioneers in mobile entertainment, FanTrust has a wealth of intel and expertise to mobilize your business. We have worked with some of the biggest brands in mobile, from Nokia to Bell to Orange Telecom France as

Animation

From kids to adults, from TV to games, from graphic novels to motion comics, animation has never been more popular. Animators are expanding traditional media models from TV and publishing to include fan-funders, fan-creators and fan-distribution—and FanTrust is part of

Travis Dudfield

Travis Dudfield, Senior Consultant, brings to FanTrust and our clients an exceptional track-record in uniting traditional and social media with brand awareness. For the last three years, Travis has worked closely with a wide variety of FanTrust clients, helping them

EA Adding Microtransactions to All Future Games

By Lawrence Sonntag for Inside Gaming Daily  Remember how Dead Space 3 was absolutely, totally ruined by microtransactions? And remember how Mass Effect 3 was an unplayable piece of garbage because it had microtransactions? Well, Electronic Arts is going to

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