Netflix Teams with DreamWorks to Make First Original Kids Series
By Stewart Clarke for TBI Vision
Turbo: F.A.S.T. (Fast Action Stunt Team) will launch on Netflix in December in the US and across the international territories in which the streaming service operates.
Netflix announced a content deal with DreamWorks late last year, under the terms of which the studio’s finished animated movies will launch on the OTT service starting with its 2013 slate, at a reported cost of about US$30 million a movie.
The launch of Turbo: F.A.S.T. marks Netflix’s first move into original kids programming after its well-publicised move into making original series for its core, grown-up audience.
Netflix says that in 2012 its members streamed more than two billion hours of kids content.
DreamWorks Animation’s CEO, Jeffrey Katzenberg, said: “Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming.”
Ted Sarandos, chief content officer of Netflix said: “Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tent-pole movie.”
Turbo is a 3D comedy about a snail who, after an accident, miraculously gains powers of super-speed, clearing the way for him to compete in the Indianapolis 500. The film will launch next July 19.
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