Globe and Mail Names Emmy-winner Jay Ferguson Among Top Ten Catalysts in Canada
“He’s the creator of Guidestones, an interactive Web series combining traditional filmmaking with the intricacies and global outreach of the Internet.
Why he’s a Catalyst … Created a unique model of corporate funding enabling viewers to watch the series, which is about two journalism students who uncover a global conspiracy, for free.
He says … “I am fully committed to making Web-based content monetizable, and making our model in particular work financially.” says Ferguson, whose Toronto-based guidestones.org won an International Digital Emmy in April. “This is in many ways where we are doing our hardest work.”
Judge Bonnie Brooks says … “By combining two entertainment engines, traditional filmmaking and the Internet, Ferguson has created an interactive experience using original content that employs professional actors and young filmmakers and Web designers to help build a new entertainment channel.”
This first appeared in the May 22 print edition of The Globe and Mail.