PBS Takes On Reality TV with Humorous Ads
By Grady Smith for Entertainment Weekly
A series of new posters that chides the state of modern television has begun appearing in subways throughout New York City this week.
The prints, distributed by Thirteen, a local PBS station, advertise outlandish, fake shows with names like Knitting Wars and Bayou Eskimos alongside the biting tagline, “The fact that you thought this was a real show says a lot about the state of TV.”
“It’s pretty scary when you look out there and see what’s on television these days,” Jeff Anderson, Executive Creative Director at CHI & Partners NY (the ad agency that created the campaign) said in a release. “If New Yorkers want an inspiring and educational option, they need to get behind a network that we sometimes take for granted.”