Maker Studios Launches ‘Maker Made’ Ad Service
By Sam Gutelle for TubeFilter
With its acquisition of Blip and its recent $26 million funding round in the books, Maker Studios has continued its rapid growth. The multi-channel network has launched Maker MADE, a service that offers the network’s resources to online video advertisers.
The launch of MADE is reminiscent of YouTube’s extension of its partner program towards advertisers. As with that invitation, Maker’s most useful offerings for brands will be access to its Culver City production studios, the marketability of its star partners, and the promotional considerations it can provide through its 30 million-strong audience.
MADE is exciting for Maker creators as well. By introducing its partners to relevant brands, the network is providing the blueprint for a off-YouTube success, which in the past year has proven to be a much-desired path for YouTubers.
Most fundamentally, MADE allows Maker to keep pace with its fellow MCNs by connecting the network with ad videos, which make up one-third of all online video views. Other networks already cater to brands, but MADE is arguably the fullest online video marketing service we’ve seen thus far.