Reed MIDEM Launches New “MIP DIGITAL FRONTS” At MIPTV 2014
Reed MIDEM announces the launch of The MIP DIGITAL FRONTS at MIPTV 2014, creating the world’s first international screenings to showcase and trade original online video programming and web series, which will be presented to an audience of international buyers, producers, distributors, advertisers and strategists from the global TV and digital entertainment ecosystem.
The MIP DIGITAL FRONTS is designed to reach digital entertainment executives on a global level and aims to create the digital entertainment industry’s first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms. They will be a unique opportunity to discover and meet with the future story-tellers and trailblazers who are creating and distributing the content that will play a pivotal role in the future of the global entertainment industry.
The MIP DIGITAL FRONTS was conceived by Reed MIDEM following the success at MIPTV 2013 of YouTube’s original online content showcase, which was presented before an at-capacity audience of buyers and digital content strategists in the Grand Auditorium of the Palais des Festivals.
The MIP DIGITAL FRONTS will feature a full day’s programme of 45-minute curated screenings from world-renowned platforms, digital studios and online channels, and will cover all genres of original digital content, including scripted and unscripted series, shorts, formats, games, as well as animation and content targeting kids and young adults. The MIP DIGITAL FRONTS will also feature on-stage interviews with the producers, creative executives and talent behind the content. Parties and red-carpet events will round out the programme.