MIPCOM 2014 Digital Distribution: The Quest for the Audience.
Digital Distribution: The Quest for the Audience.
What do we want? Content! When do we want it? Always!
When: Wednesday, October 15 from 9.15-9.45am
Where: Cannes, France
The stakes are high: People want content anytime, anywhere, on any device. But how can you accommodate their demands while protecting your rights? How do you sell your shows across broadcast, VOD, apps and other destinations? How do you manage catch-up and other windows to best exploit your library and still meet the fans’ needs? And how do you promote to audiences before, during and after your “TV everywhere” deals.
Moderator: Catherine Warren, President, FanTrust Entertainment Strategies, Canada
Kristian Bruarøy, Strategic Advisor and Business Developer, TV 2, Norway
Sam Toles, VP of Content Acquisition, Vimeo, United States
Jim Packer, President of Global TV & Digital Distribution, Lionsgate, United States