BroadbandTV Signs New Deal with the NBA
By Tyler Orton for Business in Vancouver
BroadbandTV (BBTV) has inked a new deal with the NBA, allowing the Vancouver-based company to expand its five-year relationship with the pro-basketball league.
BBTV began using software in 2009 to detect and manage fan-uploaded content from North America that contains assets owned by the NBA, such as clips from a game.
After the content is detected on sites such as YouTube, BBTV places ads on the clips to help the NBA cash in.
“The renewal is really to expand the relationship to be able to manage fan-uploaded content across all the territories globally,” BBTV CEO Shahrzad Rafati told Business in Vancouver.
“We are thrilled that they’ve chosen us as the actual partner that they want to move forward with. And it really also validates what we do at Broadband TV in terms of solutions that we build.”
Rafati, a former BIV Top 40 Under 40 winner, would not reveal how much the deal was worth but said she hopes to expand the relationship even further in the coming years.
As part of the deal, BBTV and the NBA are working together to enhance the league’s presence on YouTube. The NBA Channel already has more than 2.2 billion page views and 5.7 million subscribers.