Feed The Passion, Engage Your 360° Fans
When: April 4, 2016, Monday
Where: Cannes, France
Event: MIPTV, the world’s content market; in association with The Bell Fund
When TV is just not enough for your active audience, what digital experiences will you provide to engage viewers between episodes and seasons? Creative and entrepreneurial producers and networks know how to shape-shift original programming for many platforms, including games, apps, social media and VR. More than marketing, these interactive formats provide entertainment experiences in their own right and build value through content IP. Hear from media experts who take a 360 approach to strategy, storytelling and fans, from early development through international distribution. Moderated by Catherine Warren, FanTrust President and Bell Fund Board Member.