Founder and president of FanTrust Entertainment Strategies, Catherine Warren is an executive strategist and producer for the broadcast, distribution and digital media industries. Her work has influenced Fortune 500 clients, producers, portals, and game corporations, providing them with new ways to captivate audiences, build revenues, produce multiplatform content, secure financing and capitalize on innovation.
Catherine’s client work includes strategic initiatives for major broadcasters and content producers/distributors such as Alliance Atlantis, the NFB, CBC and PBS/KCTS; content portals, including Bell Canada, Nokia and Orange Telecom France; computer corporations such as Sun Microsystems, Hewlett-Packard and Microsoft; as well as game and animation studios, Radical/Vivendi and Decode Entertainment. She has developed business partnerships for FanTrust clients with Google, CORUS, Miniclip, Bell and other industry giants and has led the digital due diligence on M&A for major game and animation companies, including DHX Media. Start-up ventures that have retained Catherine’s expertise include the entertainment portals Azureus/Vuze, the massive traffic platform with 20M-plus users, and BroadbandTV, a top-10 YouTube partner driving audiences in the billions, and a recent investment of $36M from RTL; as well as Stage 3 Media/Sanctuary, the multiplatform Sci-fi series producers and indie Sony triple-A game developers Minority Media. She has helped develop the sports and music strategies and sales packages for second screen and other mobile tech, for the co-founder of MTV, and for clients to secure ESPN and NBA deals.
Team Leadership & Organizational Management
Catherine has extensive team management experience and has recruited, led and retained senior managers and line staff in public, private and non-profit environments. Formerly the Chief Operating Officer of Blue Zone, an international leader in uniting television with new media, she spearheaded significant convergence broadcasting deals and developed media creation/distribution/monetization IP. Under Catherine’s leadership, this publicly traded Nasdaq company with a US$300 million market capitalization delivered broadcasters and producers new audiences and new revenue streams through innovative technology and distribution models and secured major deals with CTV, Fox and others.
Production & Publishing
An interactive media veteran, Catherine’s executive productions include the Gemini Award-winning CTVNEWS.com. Working in the United States, the United Kingdom, Western Europe and Canada for two decades, Catherine has published more than 25 books and magazine series for adults and children on science and computing as well as produced numerous award-winning Web sites and interactive broadcasts, including Orca FM, all-whales-all-the-time radio (and the world’s first “pod”cast!). As a journalist and columnist, she has reported on culture and science for leading dailies such as The Oregonian and magazines including New Statesman and NewScientist as well as written the weekly business humor column for The Vancouver Sun. Catherine is currently a regular contributor to The Huffington Post.
Board Directorships & Academic Affiliations
A board member of the national Bell Fund, Catherine’s leadership includes identifying the winning concepts for multiplatform broadcasting and awarding significant financing. The Bell Fund remains the preeminent influence on the production of interactive content for Canadian TV programming, with $165 million invested to date in English and French language productions. She serves locally as a Board Member of the United Way Lower Mainland, Canada; and internationally on the Executive Board of the United Nations flagship World Summit Awards for digital and mobile media. In 2007, Catherine was appointed to the international jury of the Emmy Awards with a focus on interactive excellence, and was subsequently elected to the International Academy of Television Arts & Sciences, where she is credited with securing sponsorships and serves as an Academy public speaker and on the Nominations Committee. In 2006, Catherine joined Emily Carr University as its Chief Industry & Research Officer, responsible for innovative corporate and community partnerships.
Awards & Recognition
Canada’s number one woman’s magazine Chatelaine, featured Catherine in their millennium cover story: “Heroines: 15 to watch,” acknowledging her for excellence in technology innovation. In addition to winning a Gemini for client site CTV news, Web sites produced by Catherine have won numerous prizes, including a Webby award, Macromedia citation and Cool Shopping acclaim. She is also the recipient of the prestigious US Correspondent’s Fund Award for coverage from CERN on the race between Europe and America in high-energy physics
Catherine has a degree in physics from Reed College in Portland, Oregon and a master’s degree from the Columbia University Graduate School of Journalism, where she broke the story of multimedia on location at M.I.T.