News Archive for: ‘Online advertising’

VIDCON Recap: It’s About More Than Just YouTube

By Ed Carrasco for New Media Rock Stars This year’s VidCon may have already come and gone, but here at NMR, what we’ve learned from the three-day event at the Anaheim Convention Center will stay forever. Vidcon was about having the biggest,

FanTrust President to speak at nextMEDIA Wrap Session

How will a softening online ad sales market affect your monetization strategy? How will upcoming government regulation such at the CRTC New Media review and Copyright regulation affect your digital media initiatives? And how will ISP and Telco policy change

YouTube Ads: From Pre-roll to On a Roll

YouTube recently announced that it would continue testing to determine the best embedded advertising model for its site. According to the Wall Street Journal, “You Tube has spent months testing different ad formats to figure out which models don’t alienate