Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’
By Alex Weprin for Lost Remote Twitter and The Nielsen Company have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013 …
SOCIAL MEDIA : Twitter Effect Redux: 78% of Tweets About Inglourious Basterds Were Positive
Earlier this morning we reported that Twitter may have played a role in generating box office revenue for Inglourious Basterds . The so-called “Twitter Effect” has also been credited with sinking Bruno on day two and giving District 9 an added box office boost. While many of you may have your dou…
Twitter Users Buy More Music: Report
A new NPD Group study finds that active Twitter users buy 77 percent more digital music downloads on average than non-users.
Canadian Entertainment and Media Spending to Rise
Spending in Canadian E&M is projected to grow at just over two per cent per year, reaching over USD $36 billion by 2013.
Boost Your Brand with Twitter – FanTrust's Top Tips
To help you understand the whats, whys and hows of Twitter, FanTrust has published “Boost your Brand with Twitter” with our top tips for deploying real-time short messages to advance your entertainment business in the marketplace. Through linking and social …