News Archive for: ‘Twitter’

Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’

By Alex Weprin for Lost Remote  Twitter and The Nielsen Company have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013

SOCIAL MEDIA : Twitter Effect Redux: 78% of Tweets About Inglourious Basterds Were Positive

Earlier this morning we reported that Twitter may have played a role in generating box office revenue for Inglourious Basterds . The so-called “Twitter Effect” has also been credited with sinking Bruno on day two and giving District 9 an added box office boost. While many of you may have your dou…

Twitter Users Buy More Music: Report

A new NPD Group study finds that active Twitter users buy 77 percent more digital music downloads on average than non-users.

Canadian Entertainment and Media Spending to Rise

Spending in Canadian E&M is projected to grow at just over two per cent per year, reaching over USD $36 billion by 2013.

Boost Your Brand with Twitter – FanTrust's Top Tips

To help you understand the whats, whys and hows of Twitter, FanTrust has published “Boost your Brand with Twitter” with our top tips for deploying real-time short messages to advance your entertainment business in the marketplace. Through linking and social