News Archive for: ‘Viral’

YouTube Wins Summary Judgment in Copyright Battle with Viacom

A judge granted Google’s YouTube motion for summary judgment in Viacom’s copyright lawsuit against the online video giant. Viacom filed a $1 billion suit against YouTube back in March 2007. The original complaint claimed 160,000 unauthorized clips were available on YouTube and those clips

FanTrust's fan video contest launch! "I Know What TV Did This Summer"

With the television rerun season kicking into full gear, kids breaking out of school for summer and Hollywood’s dream factory potentially weeks away from a labour shutdown, it’s a perfect storm for launching our FanTrust video contest, “I Know What

New media, new rules – Just ask a ninja

After a whirlwind month of speaking on the future of digital entertainment and online video at the Vancouver International Game Summit, VIDFEST, Cossette Convergence Day, and nextMEDIA – I’ve decided to take a break and let someone else do the

The Culting of Entertainment Brands

I’m fascinated by the way some people become fiercely loyal to certain entertainment properties. Their dedication is cult-like. The marketing guru Douglas Atkin, in his book The Culting of Brands, has a similar fascination with brand loyalists. He thought, why

YouTube Ads: From Pre-roll to On a Roll

YouTube recently announced that it would continue testing to determine the best embedded advertising model for its site. According to the Wall Street Journal, “You Tube has spent months testing different ad formats to figure out which models don’t alienate