From kids to adults, from TV to games, from graphic novels to motion comics, animation has never been more popular. Animators are expanding traditional media models from TV and publishing to include fan-funders, fan-creators and fan-distribution—and FanTrust is part of helping transform how animation is conceived, created and socialized.
Our clients include some of the top animation producers and distributors, including eOne, DHX and Atomic — and we’ve consulted on everything from M+A to UGC.
Contact FanTrust to further animate your fans and your deals.
Results:
The Brief
A top children’s Television producer and distributor wanted to create a new consumer brand on YouTube, the world’s broadcaster. Additionally, the company wanted to make sure no money was left on the table from its fan-uploaded videos on YouTube. This global company selected FanTrust to devise a dual strategy for monetizing and showcasing its popular animated content and take its international business beyond traditional channels.
The Solution
The YouTube Content Claiming, Multichannel Network and Original Channels industry is exploding, in large part because it delivers real revenues to rights holders and aggregates billions of consumer views monthly. YouTube is a serious player in the new broadcast ecosystem, and for kids content creators and distributors it offers exceptional opportunity to reach audiences directly and monetize the very essence of their fandom: the user-uploaded videos of yours that they love to watch and share.
With a custom approach and executive relationships, FanTrust established the best balanced plan for our client, including:
- Third-party content claiming options and deal terms
- YouTube contracts, optimization and best-practices for reaching audiences
- Creative, editorial, programming and packaging for a new, branded animation channel
- Tune-in, home entertainment and other revenue drivers for our client and their partners
The Result
Our animation client is now set to build its business across YouTube, with comprehensive strategies, tactics and deal terms for growing its online brand and generating revenue in the process.
How does a leading game developer build a direct relationship with fans? Radical Entertainment picked FanTrust to develop a model for an interactive fan club. Traditionally a business-to-business enterprise serving international game publishers, Radical wanted to define and evaluate a business-to-consumer strategy. FanTrust brought together an expert in-house team within Radical’s ranks. We led a strategic initiative to assess the competitive landscape, analyse risks and determine the business goals and opportunities for Radical in a fan-centred marketplace. The result was a concise strategy for the CEO as well as operational directives for both staffing and technology.
How does a world leader in children’s animation future-proof its business?
Multi-platform distribution. Fan sites. New broadcasting deal terms. These are just some of the media changes and opportunities that led Studio B to choose FanTrust as its digital business consultancy.
Working with the studio’s chief executives, FanTrust is helping this premium producer of children’s television become an interactive powerhouse with services that include:
– strategic planning
– operations restructuring and management
– digital deal making and multi-platform sales
– digital financing
– marketing, including viral video campaigns and tactics
– fan plans and audience relationship management
The results are repositioning the studio to immediately capitalize on new strategic relationships and pursue the significant financial and creative advantages of today’s digital economy.
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