With more ways to discover, stream, download and share digital content, musicians, publishers, aggregators and consumers are coming together to make some noise and shake up the industry.
FanTrust has the experience you need to take your music channel, show or title and find ways to generate significant attention, fan engagement and revenue.
Contact us today to see how we can build your music buzz.
The digital music industry is riddled with challenges and pitfalls. How does an online-only music hub solely focused on indigenous musicians attract the attention it deserves?
With expertise from FanTrust, RPM.fm has done just this.
Making the most of limited resources was the biggest challenge facing the RPM.fm team. Our goal was to help them streamline operations under a new strategy, one that focused on strategic partnerships and editorial planning.
Over a brief period of time, RPM.fm established itself as an authoritative voice in the indigenous music space, aligning with musicians, media and enthusiasts around the world.
Some highlights from FanTrust’s work with RPM include:
- Developing a digital strategy for management and a practical operations plan for the team
- Creating a content workflow and setting priorities to balance digital publishing and business development
- Establishing a strategic partnership plan and tactics for relationships with music distributors, online radio stations, digital streaming and download sites, festivals and fans
- Guiding the team through preliminary discussions with channel partners, artists communities and funders
- Extending the brand brief to reflect the style, tone and intention of the evolving business
- Consulting on RPM.fm’s multi-media music display at Beat Nation, a live event and gallery installation