All Posts Tagged Tag: ‘Google’

YouTube TV goes after traditional video

By  Joseph Williams While Google has only waded into the over-the-top video space with its new limited YouTube TV offering, the platform could change the video advertising business as it expands. The Alphabet Inc. unit will compete with similar offerings

Internet IPOs: Where Are They Now?

By Rob Rawson for Staff.com Just last month, Twitter raised 1.8 billion on the New York Stock Exchange (NYSE) to become the second largest Internet IPO of all time after Facebook, overtaking global giants like Google, Yandex and Zynga. The online

Amazon Confirms Purchase of Twitch for $970 Million

By Ryan Mac for Forbes In May, Variety first reported that Google was in talks to acquire video game streaming company Twitch for more than $1 billion. Three months later, that deal is dead. Amazon.com has just confirmed it’s purchasing Twitch for approximately $970 million. Google was

YouTube Releases Multi-Platform Campaign to Promote Top Content Creators

By Melita Kuburas for StreamDaily When spending money on YouTube, advertisers want to know exactly what they’re buying. In the latest attempt to address buyer requests for a better understanding of what content their ads are wrapped around, the Google-owned

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

By Seth Fiegerman for Mashable When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by far the

Google Debuts $35 Chromecast TV Video Streaming Device

Continuing its attempt to become a force on every device from smartphones to tablets to televisions, Google today debuted both a new Nexus 7 tablet and, in a surprise, a $35 device to stream video and other content from any

Google ‘In Talks Over Online TV Service’

Google has reportedly approached media companies about licensing content for an internet TV service, in a bid to offer a cable TV-style service over the web. According to an Wall Street Journal report, Google has made “made overtures to some

YouTube to Double Down on Its 'Channel' Experiment

By Amir Efrati for The Wall Street Journal  For Google Inc.’s YouTube it was a $150 million experiment: Seed dozens of new video “channels” on its Web service and see what works. So far, Google likes what it sees from