Analysts differ on viability of Hulu’s live TV service
By Joseph Williams Following AT&T Inc.’s DIRECTV Now and Alphabet Inc.’s YouTube TV moves, Hulu LLC on May 3 dropped its expected live TV offering into a growing pool of digital bundles. Despite Hulu’s legacy as an early mover in …
YouTube TV goes after traditional video
By Joseph Williams While Google has only waded into the over-the-top video space with its new limited YouTube TV offering, the platform could change the video advertising business as it expands. The Alphabet Inc. unit will compete with similar offerings …
A new Hulu takes shape
By Joseph Williams OTT is growing up. Netflix Inc. has long led the way in monetizing video on demand, and many OTT companies have tried to recreate its recipe. But the first way to profit is never the only way …
Streaming Services Can Use Creative Windowing to Succeed
By Joseph Williams CBS Corp.’s Les Moonves and Time Warner Inc.’s Jeffrey Bewkes barely rang in the new year before attempting to make more over-the-top television history, it seems. Already, Moonves surprised industry observers by launching CBS All Access, the …
2015: OTT, A Year In Review
By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have …
Survey Concludes Consumers Prefer Alternative Viewing Platforms to Cable & Satellite TV
By Kristin Brzoznowski for World Screen The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using streaming video services such as Netflix, Apple TV, Amazon Prime …
FilmTake OTT Video Report Summary
Over-the-Top Video Present & Future The Latest International Distribution Data & Insights TV is taking over the Internet – not the other way around “Consumers do not care which pipe information and entertainment comes from, provided the service delivers the …
SVOD Report: Bulk buying is out, exclusivity is in
By Melita Kuburas for StreamDaily SVOD services are shaking up the syndication model, spending more on individual shows than they did on bulk libraries just a few years ago. That’s according to an in-depth report from RBC Capital Markets titled …
Netflix and YouTube Represent 50% of Downstream Traffic During Peak Hours in September, Study Says
By Todd Spangler for Variety Netflix remains the biggest pig in the broadband python, representing 31.6% of all downstream Internet traffic in North America during primetime hours in September – well ahead of any other streaming service, according to a new study. …